The town is situated along the Alsatian Wine Route and considers itself to be the "capital of Alsatian wine" (capitale des vins d'Alsace). The city is renowned for its well preserved old town, its numerous architectural landmarks and its museums, among which is the Unterlinden Museum. It is a perfect starting base for exploration of surrounding villages and wineries.

Tarquinia is believed to be founded in 12th century BC. It was home for Tarquin kings of Rome long before the Republic was created, and thus received its name. It was a political center of Etruscan league of cities. So it goes without saying that antiquity is a major attraction of the town. Most visited site is necropolis and is painted tombs. Another highlight is the Museo Nazionale Tarquiniense that has an extensive collection of Etruscan artefacts. Tarquinia is a convenient day trip from Rome.